A framework in action: my VISIBILITY model

Marketing is one of those things that can feel constantly uncertain. Am I doing enough? Am I "doing it right"? Why does it look so effortless for other people?

After a helpful chat with a visibility expert (and a bit of self-reflection), I realised I’d actually done more than I thought. I had plenty of ideas, efforts, and touchpoints - I just hadn’t given myself a way to hold them all. That’s when I started mapping out my own visibility framework.

It’s not a clever acronym, but it is a repeatable structure in a dedicated Outlook calendar:

• a weekly rhythm of marketing actions - some public-facing, some behind the scenes

• one day a week off from thinking about visibility at all

• once a month, I get a prompt to list all the ways I showed up that month

• and I'll be looking into a simple set of metrics to keep track of

It gives me a menu to choose from, depending on my energy and focus, and helps me keep showing up consistently without overthinking every decision.

Is it finished? Not even close. But it’s working. Last week it gave my brain the space to create - a free guide (more on that later!) and 4 posts for the Hound Lounge! And it evolves as I go - because frameworks should flex. They aren’t about controlling every outcome. They’re about giving yourself a path to follow, even when your brain wants to run in twelve directions at once or you're second guessing yourself.